MSNBC will start going by MS NOW later this month.

Starting Nov. 15, the liberal cable news network will be called “My Source for News, Opinion, and the World” or MS NOW for short. It will also drop NBC’s iconic peacock logo and adopt a red, white, and blue color scheme and branding.

However, despite this new moniker and look, MSNBC has maintained that its editorial direction, mission, and staff will remain the same. The program schedule and channel number will also not change.

In an Oct. 27 announcement , the network said: “The same familiar and trusted hosts and journalists who make sense of what is happening in Washington, across the country, and around the world will still be here — on the same channel, at the same time."

It continued: “Our mission remains unchanged. You’ll find

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