Beloved bakery brand rolls out holiday wrapping paper that smells like cinnamon rolls

ATLANTA, Georgia — Cinnabon is adding a new twist to holiday gifting with the launch of its limited-edition Cinnabon Scented Wrapping Paper .

The special holiday wrapping captures the aroma of the brand’s signature ooey-gooey Classic Cinnamon Roll.

The scented wrapping paper comes in two festive rolls, one in Cinnabon teal and the other in pink, adorned with holiday-themed Cinnabon icons, the bakery brand said.

Priced at $8.99 plus tax, the rolls can be purchased online while supplies last. The first 100 buyers receive free shipping.

Urvi Patel, chief brand officer at Cinnabon, highlighted the connection the scent of the cinnamon roll brings.

“The holiday season is all about celebrating traditions while also creating new memories, and Cinnabon has been a part of those cherished mo