The Fevola family has been devastated by the recent death of Alex’s father, Keith.

Alex Fevola, the high-profile partner of AFL champion Brendan and founder of beauty brand Runway Room, paid an emotional tribute to her father after revealing he died on Friday ahead of the Melbourne Cup Carnival.

“A few days ago I lost my Dad,” she said yesterday on social media.

“It has been so difficult to come to terms with. My Dad seemed indestructible, young at heart and full of life. We can’t believe he’s gone 😢

“RIP Dad, you will be missed for ever, always in my heart 💔.”

Brendan Fevola, the former Carlton superstar who is now a hit on radio, was also emotional.

“Rest easy, Keith,” Brendan said.

“We are going to miss your humour and quick wit. I’m gonna miss having a cold one with you mate

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