Despite recent reports suggesting a decline in alcohol consumption among young Americans, new findings reveal a different trend: Over three-quarters plan to drink the same amount or more this holiday season, challenging assumptions about shifting habits.

That’s according to a survey of 2,000 Americans aged 21–44, which found that 77% expect to drink the same amount or more alcohol during the holidays this year.

Conducted by Talker Research on behalf of Josh Cellars , the survey results revealed that alcoholic drinks will continue to be a centerpiece of young adult socializing, especially during the holiday season.

In the study, nearly 80% of Gen Z and millennial respondents who drink reported they enjoy alcoholic beverages at least once a week. And 64% reported that they typically c

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