The McDonald’s Snack Wrap was the "most popular new chicken product launch in the U.S. in recent history," the fast-food giant touted in a third-quarter earnings call on Wednesday, Nov. 5.

Nearly one in five McDonald's customers purchased a Snack Wrap after it was reintroduced to menus in July, Ian Borden , McDonald's executive vice president and chief financial officer, said during the call.

"We started Q3 with the national launch of Snack Wraps, and the initial four-week window exceeded our expectations," Borden said.

The wrap is currently available in three flavors – Ranch, Buffalo Ranch and Spicy – and can be ordered a la carte or as a combo meal. The meal includes two Snack Wraps, a medium fry and a drink of choice. Ordering the wrap individually costs $2.99; however, the meal

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