Whether you’ve been living in a puffer coat since the first frost, eyeing FP Movement’s chic cropped styles on Instagram or rethinking your former impression of the marshmallowy look, now that boxy silhouettes are trending, the appeal is undeniable: cozy warmth meets effortless cool.

Athleisure heavyweights like FP Movement, Alo Yoga and lululemon have turned puffers into status pieces. That said, their triple-digit tags are steep, especially when winter involves holiday shopping and stocking up on layering essentials.

That’s why Target deserves a spot on your radar. The retailer has quietly mastered the art of delivering trend-right puffers that give luxe, but cost a fraction of what you’d pay for the big names .

JoyLab Women's Oversized Quilted Puffer Jacket $45

Available in f

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