SPRINGFIELD, Mass. (WWLP) - Springfield has launched a new holiday marketing campaign called 'We Love Springfield' to promote the city's attractions and events during the festive season.

The campaign aims to highlight Springfield's status as the holiday capital of Western Massachusetts, featuring over 30 events such as the Festival of Trees, Symphony Orchestra Holiday Pops, and Grinchmas Saturday.

"Our collective objective going forward is to take what we know is a fact, that Springfield is the holiday capital of Western Mass in the region and make sure our target audience knows it as well," said Timothy Sheehan, Chief Development Officer of Springfield.

Judy Matt, President of Spirit of Springfield, stated, "We have over 800-thousand newsletters, we have almost a million followers amon

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