Brand Recall Value

Clearly the one message from Bihar polls is that brands matter. Nitish Kumar may have been written off during the pre-election analysis as someone who was holding on to his seat cashing an expired cheque, but as the campaign got underway it was clear that his goodwill still held. Whatever the schemes announced by the BJP, the people on the ground gave credit to Nitish Kumar and his sushashan. The high voter turnout also saw young girls who had gone to school and college riding the cycles handed out by Nitish Kumar, coming out to vote in his favour. There is also a message here that it’s not just last minute doles and election handouts but a legacy of policymaking that works. Of course, the BJP has emerged as the single biggest party, but even then it would be tough for

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