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A hugely provocative Christmas TV advert has been released in an effort to spark conversation around festive eating habits.

PETA UK released their advertisement that shows a family tucking into a traditional Christmas dinner of turkey and ham.

However, just as the group begin discussing everyday topics, the scene soon turns into one of horror.

As each person begins eating their meal, blood can be seen splattering across their faces.

But despite the ghastly scene, the diners remain oblivious and continue laughing and eating as more and more blood covers the table.

The 60-second ad then ends with a message that says ‘more than 180milli

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