DUBAI BOUND: Alberta Ferretti is decamping from Milan to show its fall 2026 collection in warmer climes.

The brand said Thursday it will be the guest designer of the upcoming edition of Dubai Fashion Week, running Feb. 1 to 6 at Dubai Design District.

Creative director Lorenzo Serafini will unveil the new collection with a runway show staged on the opening day, marking the brand’s first full-scale presentation in the Middle East. It is understood that the label will be present at Milan Fashion Week as well, with a format still to be revealed.

“I am delighted to bring the Alberta Ferretti world to Dubai. The city’s energy, its cosmopolitan audience, and its commitment to design excellence make it a natural setting for our debut in the region,” said Serafini, teasing that the coll

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