Visit South Haven has given a yearly update to the South Haven City Council, outlining all the things the organization does to attract visitors to the area and grow its economy.

Speaking this week, Visit South Haven Director Jennifer Sistrunk said big news from 2025 was the organization’s rebranding as it changed its name from the previous South Haven/Van Buren County Convention and Visitors Bureau. She said in an average year, South Haven attracts about 1.7 million visitors and seven million total visits.

“ And we’ve seen that flatline, we are seeing the unique visitors decline,” Sistrunk said. “O ne of our theories as to why that’s happening is we found is that people are coming to South Haven, they’re visiting,

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