How fast can you run 100 meters? Now, how fast can you run 100 meters when you're sleep deprived?

That's the question Saatva hopes no athlete will need to ask during the 2028 Olympics, as the sleep brand partners with Team USA and LA28 to deliver luxury mattresses to athletes from around the world.

For Saatva, this is more than a simple sponsorship, and I spoke to Saatva CEO Ron Rudzin to learn more about why this collaboration matters to anyone who has felt held back by bad sleep.

"I wanted to really talk about how restorative sleep helps you with hitting peak performance, to optimize your time awake during the day whether it's sports or your work," explains Rudzin.

He describes it as "unlocking a superpower by taking sleep seriously" and for Rudzin, the Olympics are the perfect place

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