It has all the makings of the latest city of Boston boondoggle – a sketchy scheme to raise revenue by selling official merchandise like hats, hoodies and water bottles emblazoned with the city seal and brand to gullible tourists and residents.

Who in their right mind is clamoring for official Boston merch besides the illustrious City Council and maybe Mayor Michelle Wu, who could benefit politically from the program?

No one really, but that hasn’t stopped the city from proceeding with a $100,000 taxpayer-funded pilot venture approved by the free-spending council.

“When you fall in love with a city, you want to wear it on your chest, you want to put it on a hoodie, a cap, and carry it on your water bottle,” Councilor Sharon Durkan told the Boston Globe in a positive puff piece.

The prog

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