Tourism is booming in Lake Geneva, Wisconsin, up 30% between 2019 and 2024 to nearly $550 million . While the idyllic locale and beautiful weather have long attracted summer vacationers, the rich tapestry of historic venues also creates the perfect atmosphere for a wedding destination. Tracie Jarrard Pankow, who married in Lake Geneva in 2024, said, “Lake Geneva has a timeless, Americana feel that was the perfect location for our Kennedy-inspired wedding. The town is classy, beautiful, and full of charm. It allowed us to have a chic waterfront wedding right in the Midwest.”

Many couples seeking a posh yet accessible place to exchange wedding vows are choosing this Midwestern town, less than 100 miles from Chicago. The small-town feel of this lake community is full of charm, while the sc

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