Aldi has vowed to undercut competitors on the cost of a traditional Christmas feast this year as it aims to fight off competition from supermarket rivals such as Lidl and Tesco. The budget retailer's chief has promised to keep festive grocery bills as affordable as possible for its millions of shoppers.

Giles Hurley, Chief Executive Officer of Aldi UK and Ireland, has guaranteed to deliver Britain's most competitively-priced Christmas dinner, stating: "Shoppers are anxious about how the Budget may affect their finances, and many families have been cautious about spending. We want to take the guess work out of affordability by locking in the lowest prices now – whatever cost pressures come our way – on Christmas dinner veggies, turkey and the trimmings to make Christmas as affordable a

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