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Small businesses in Gainesville are encouraging residents to shop locally this holiday season.

Despite economic concerns, some local shops have avoided significant price hikes by sourcing materials directly.

Many small businesses are offering holiday sales to attract customers and compete with larger retailers.

The holidays are officially here, and small businesses are hoping residents will keep their spending close to home, putting their dollars back into the community as they shop for loved ones this year.

Govind and Sons, a family owned and operated jewelry shop that’s been in Gainesville for 30 years, creates custom pieces from start to finish. Shoppers can purchase timeless pieces, from diamond studs and hoops to chains and Cuban links, but the jeweler encoura

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