Just in time for the holiday rush, Toys“R”Us is making a comeback in Western Massachusetts.

A new 7,600-square-foot Toys“R”Us seasonal Holiday Shop is officially open at Holyoke Mall — offering a nostalgic return of the iconic toy retailer for parents, and a place for kids eager to explore this year’s gifts in person.

Operated by Go! Retail Group, the seasonal store features a mix of top brands, including LEGO, Barbie, Hot Wheels, NERF and Paw Patrol.

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The pop-up shop is located on the mall’s upper level.

“Holiday Shops bring the excitement of Toys‘R’Us to more families this season, creating an easy and fun shopping destination,” Alex Winkleman, executive vice president of business development

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