When the newly graduated Charlotte Simone Beecham launched a range of fluffy faux-fur scarves in 2011, they were an instant success. American socialite Olivia Palermo, singer Rita Ora and model Alexa Chung were early fans.

As exposure and demand grew, these colourful creations evolved into a full outerwear label in 2015, best known for its vintage-inspired jackets and coats. The pieces have since been spotted on an impressive roster of celebrities, including Madonna, Gigi Hadid, Lila Moss, Dua Lipa, Emily Ratajkowski and Taylor Swift.

© Getty Images Taylor Swift in her Charlotte Simone coat in December 2024

The Taylor effect

Taylor was spotted in Charlotte Simone's signature styles twice last winter, creating a huge buzz. Sales in the US increased by 220%, the number of subscribers r

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