It’s a cool Tuesday evening and Travis Long is right where he wants to be.

Enthusiastic children’s voices and the crack of bats on baseballs create the perfect background noise as Travis coaches the 12-and-under Lady Lake baseball team.

“I grew up in Lady Lake. Now I’m coaching and watching my own kids play on the same field where I played 16 years ago,” he says.

With five active children aged 5 to 12, youth sports are a main focus for Travis and his wife Kaleigh. All four of Travis’ sons play baseball and his stepdaughter is on a travel volleyball team. Between coaching duties and attending practices, you can find the Long family at their kids’ sporting activities at least four nights a week.

“I get so much feedback from people who love that our business is family-owned and -operated.

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