They’ve had five Christmas number ones and boast over 13 million followers on social media. They’ve written eight children's books and raised an incredible £1.3 million for charity. But viral sensations, LadBaby’s Rox and Mark Hoyle, content creators who live in Nottingham, come from humble beginnings.

“At one point when our first baby was born we had just £20 to our name,” says Mark, 38. He and Rox - the Hoyles - previously worked in advertising. The couple have two children, Phoenix, nine, and Kobe, seven. “We’ll never forget that feeling - what it’s like to have absolutely nothing. Rox was the breadwinner and she gave up her job when Phoenix was born. That put us under financial strain. We struggled to pay the bills. We had next to nothing when everything came out at the end of the mon

See Full Page