By Lauren Mechling, Bloomberg News

How did Skims grow to become worth more than Victoria’s Secret and Under Armour combined? A good portion of Skims devotees look past Kim Kardashian, the reality-TV megastar and face of the brand, for an answer.

Instead, those customers say it’s the product itself that has them on board. Given the label’s success, it’s hard to write it off as just another tentacle of a SoCal celebrity-machine. Skims has established itself as a more inclusive and modern alternative to rivals in the shapewear and underwear markets, those customers say.

The clothing brand that Kardashian co-founded in 2019 is worth $5 billion after a recent capital raise of $225 million. It was valued at $4 billion in 2023, after its last funding round. Skims said it expects to hit $1 bill

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