With short-form video now dominant on social media, researchers are racing to understand how the highly engaging, algorithm-driven format may be reshaping the brain.

From TikTok to Instagram Reels and YouTube Shorts, short-form video content has become a cornerstone of just about every online platform, including LinkedIn and even Substack. But increasingly, studies are finding associations between heavy consumption of short-form video and challenges with focus and self-control.

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The research, though still early, seems to echo widespread concerns over “ brain rot ,” an internet slang term that the Oxford University Press defines as “the supposed deterioration of a person’s mental or intellectual state.” (The term

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