PwC India released the India findings of its Global Entertainment & Media Outlook 2025–29 , which projects that India’s entertainment and media (E&M) industry will grow from USD32.2 bn in 2024 to USD47.2 bn by 2029 at a 7.8% compound annual growth rate (CAGR)—nearly twice the global average of 4.2%.

India’s momentum is fuelled by rising digital participation, a large youth base, expanding broadband access, and deeper consumption of online content. This is reshaping audience behaviour across formats and creating new opportunities for platforms, advertisers, and creators. Consumers are increasingly seeking personalisation, immersive formats, and regional content, while businesses are integrating technology and analytics to respond to this shift.

The sector’s trajectory is further sup

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