New Delhi, Dec 5 (IANS) India’s entertainment and media industry will grow from $32.2 billion in 2024 to $47.2 billion by 2029 at a 7.8 per cent compound annual growth rate, nearly twice the global average of 4.2 per cent, a report said on Friday.

The growth will be driven by rising digital participation, a large youth population, expanding broadband access and deeper online content consumption, the report from PwC India said.

These factors are reshaping audience behaviour across formats and creating opportunities for platforms, advertisers and creators, the report said.

Internet advertising is set to be the fastest‑growing segment, rising from $6.25 billion in 2024 to $13.06 billion by 2029 marking a 15.9 per cent CAGR, the report said.

Mobile-first consumption, regional digital campa

See Full Page