India’s entertainment and media (E&M) sector is entering one of its most accelerated phases yet and the latest PwC Global Entertainment & Media Outlook 2025–29 makes the scale of that shift explicit. According to the report, India’s E&M market will rise from USD 32.2 billion in 2024 to USD 47.2 billion by 2029, clocking a 7.8% compound annual growth rate (CAGR). That’s nearly twice the global average of 4.2%.
This growth isn’t arriving from one blockbuster segment but from a convergence of forces: an enormous youth base, deeper digital penetration, rapid broadband expansion, rising discretionary spending, and a creator economy now strong enough to influence entertainment, commerce, travel and lifestyle.
A young, digital-forward India is shaping the next media wave
PwC notes that India’s

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