At a time when what it means to be American is fraught with heavy political and cultural shifts and growing divisiveness, Ralph Lauren has the unenviable task of outfitting Team USA for the upcoming Milan Olympic Games and, at least visually, presenting to the world a unified snapshot of America today.
“We kept coming back to accenting everything in white,” says David Lauren, chief branding and innovation officer at Ralph Lauren Corporation. “We felt the purity and simplicity feels fresh, and is much needed at a time when there is so much complication and so many challenges and so much going on in the world. White seems to resonate.”
Team USA will march into the Opening Ceremonies in mid-length white wool toggle coats, paired with tailored wool pants and a classic American flag sweater

TIME

America News
Vogue
CNN
PaperCity Magazine
The Baltimore Sun
Vogue Shopping
People Shopping
Raw Story