By KELVIN CHAN and ANNE D’INNOCENZIO

Shopping assistant chatbots were a novelty a year ago. Now, they’re everywhere.

After rolling out AI-powered assistants, online retailers and tech companies have been adding more artificial intelligence features to make online shopping easier and more convenient.

The latest crop of AI-powered shopping services and tools made their debut in recent weeks, just in time to kick off the holiday shopping season that begins with Black Friday.

Here’s a rundown of existing and newly released AI services that can help with your search for the perfect gift in the run-up to Christmas:

Retail chatbots

Amazon led the way by rolling out its Rufus chatbot in 2024. Other ecommerce websites followed with their own AI assistants to enhance the online shopping expe

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