The 2026 Holiday Bowl has its participating and a new sponsor.

Sunday inside Snapdragon Stadium, Holiday Bowl officials announced Trust & Will as the new title sponsor.

The inaugural Trust & Will Holiday Bowl featuring the University of Arizona and Southern Methodist University will be played at 5pm PT on Friday January 2nd, 2026.

Arizona, out of the Big 12 conference, is 9-3 on the season and ranked 17th in the Associated Press top 25.

SMU is 8-4 and comes from the Atlantic Coast Conference.

This will be Arizona’s third appearance in the Holiday Bowl. The first was in 1998 when the Wildcats defeated the Nebraska Cornhuskers 23-20. The other was in 2009 when they lost to the Cornhuskers 33-0. Arizona is riding a five-game winning streak. The most recent victory was by a score of 2

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