PC Jeweller shares rose on Monday after the company announced a new collaboration aimed at supporting goldsmiths in Uttar Pradesh.

The stock was up nearly 1 percent on Monday, trading at Rs 11.14 on the NSE at around 11: 30 a.m. The shares were seen 2.17 per cent higher at Rs 11.29, it's intraday high.

In a statement, the Delhi-based company said it has partnered with the CM Yuva Udyami Yojana to help 1,000 PM Vishwakarma-certified goldsmiths (Sunar) in the first phase. The initiative seeks to enable these artisans in rural and semi-urban parts of Uttar Pradesh to become jewellery entrepreneurs and organised retail partners.

PC Jeweller said the tie-up will offer support in branding, design, modern retail practices, digital skills and market linkages. The company added that the programm

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