What goes into building a modern beauty business? Ask Sharmadean Reid, the British mogul with at least four under her belt. In 2009, Reid opened WAH Nails, a trail-blazing London salon that catapulted nail art into the mainstream. She went on to create Beautystack, a platform for beauty professionals to promote their work and take client bookings, which then evolved into The Stack World — a network designed to connect high-achieving women through its members’ app, coworking space and live events. In 2015, her contribution to the beauty industry was recognized as she received an MBE (the third-highest level of the Order of the British Empire, awarded to those who have made a substantial impact in their field).

Reid started buying beauty magazines aged 10, and remembers drugstore makeup bei

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