"It seems like everybody who came last year came again and brought a friend," says Anna Reeves McCutcheon, a Sophie's employee and graphic designer.

Since 2007, MAINx24 has brought hundreds of locals and travelers to the Southside of Chattanooga. The festival highlights community through live music, more than 100 events, and local vendors.

3 TO GET READY: MAINx24, Christmas parades & Local 3's Greg Glover in 'Annie'

An all-day downtown celebration, where you can get merry and even a chance to see one of Local 3's very own on stage.

All festivities run for 24 hours, hence the name.

Grace Hudson says "I think with events like this, like MAINx24, and just being able to support one another, I think that's something that's special about Chattanooga."

That special feeling shoppers have is

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