The ICC is staring at a major broadcasting crisis ahead of the 2026 T20 World Cup, and the timing couldn’t be worse. According to multiple reports, JioHotstar has officially told the ICC it cannot continue with Indian cricket media rights for the remaining two years of its contract. After heavy financial losses, the platform has decided to exit early, leaving the ICC scrambling for a new broadcaster.

ICC looks to sell rights again, but interest is low

As per the Economic Times, the ICC has already drawn up plans to float new tenders for the 2026–29 media rights cycle, with a hefty price tag of around $2.4 billion. For comparison, the ongoing 2024-27 cycle was valued at roughly $3 billion, with one major ICC event scheduled every year. But here’s the catch, No major player seems excited a

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