LOS ANGELES , Dec. 5, 2025 /PRNewswire/ -- AI-generated deepfake scams are rapidly spreading across social media, using fabricated videos, synthetic voices, and fake medical experts to promote unverified treatments. A recent TODAY Show investigation, "Deepfake Medical Product Ads," exposed a 30-minute fraudulent video targeting the lipedema community that falsely used the likenesses of world-renowned lipedema surgeon Dr. David Amron and leading endocrinologist Dr. Karen Herbst.

Lipedema is a chronic fat disorder that primarily affects women and is often misdiagnosed as obesity or lymphedema. It causes disproportionate fat accumulation, most commonly in the legs, hips, and arms, and can be associated with pain, swelling, and mobility issues. There is currently no topical cream or pill t

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