Google is making its stance clear on an important subject: It has no plans to bring ads to the Gemini app. Recently, a report suggested Google had been telling advertising clients that it planned to bring ads to Gemini in 2026.

This initial report, which was published in Adweek, claimed that Google reps had two separate calls with advertising clients, discussing plans for ad development, but nothing was discussed in terms of format, pricing or testing.

Google has since come out to deny these rumors, with Google's Vice President of Global Ads, Dan Taylor, , announcing in an X post: “This story is based on uninformed, anonymous sources who are making inaccurate claims. There are no ads in the Gemini app and there are no current plans to change that.”

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