What is ube? Purple pizza from Florida theme park is popular on Instagram

#PizzaLunare on Instagram shows a lot of love for Universal Orlando Resort's Epic Universe pizza dish.

What does ube taste like? It's been described as a sweet potato, only purple, with a slightly nutty taste.

Pizza Lunare from Pizza Moon restaurant has a roasted garlic bechamel, pancetta and ricotta. It has that extra “theme park flair” with its purple crust.

When people see green food and desserts, they think of matcha. When there's purple food, it's typically because of ube.

One particular pizza sure is turning heads and racking up views − but not because of the cheese, toppings or sauce. It's because of the purple pizza crust .

Yes, you read that right.

The uber-popular Pizza Lunare at Pizza Moon restaurant at Universal Orlando Resort's newest theme park in Florida, Epic Univ