The feud between the Sanders and Norvell families has flared up again, and this time, it’s Jay Norvell’s son leading the charge. After Colorado wrapped a frustrating 3-9 season, Jaden Norvell jumped online to take a direct swipe at Deion Sanders’ record, comparing Coach Prime’s 16-21 mark to his father’s final tally at Colorado State. His posts quickly reignited a rivalry that already had a long, messy history.

“Way different culture, buddy. See what I’m talking about? They don’t want the culture,” Jaden said in one of his IG stories.

On Instagram, Jaden highlighted how “close” the two records are, pointing out that Sanders remains in charge at Colorado despite the struggles. Only after the new shots sparked attention did the timeline start to make sense because this feud has been simmer

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