While Wall Street and Silicon Valley are obsessed with artificial intelligence, many businesses don’t have the luxury to fixate on AI because they’re too busy trying to grind out more revenue.

At the Fortune Brainstorm AI conference in San Francisco on Monday, Intuit CEO Sasan Goodzari acknowledged the day-to-day priorities of users of his company’s products, such as QuickBooks, TurboTax, Mailchimp and Credit Karma.

“I remind ourselves at the company all the time: customers don’t care about AI,” he told Fortune’s Andrew Nusca. “Everybody talks about AI, but the reality is a consumer is looking to increase their cash flow. A consumer is looking to power their prosperity to make ends meet. A business is trying to get more customers. They’re trying to manage their customers, sell them more

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