Yes Madam has released a new campaign featuring television actor Anita Hassanandani, extending the brand’s ongoing association with well-known TV personalities. The film also includes Yes Madam co-founder Akanksha Vishnoi and focuses on the company’s hygiene protocols, single-use product format, and positioning within the at-home salon services market.

The execution continues the brand’s recent strategy of working with popular TV figures. Earlier collaborations included Ekta Kapoor, Sakshi Tanwar, Ankita Lokhande and Divyanka Tripathi across different service verticals. The latest film plays on this pattern with a light self-referential moment that asks 'Next Kaun Hoga?' signalling further celebrity-driven activity.

Speaking about the collaboration, Akanksha Vishnoi, co-founder of Yes Ma

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