Tata Play Binge has strengthened its regional entertainment lineup with the addition of Ultra Play and Ultra Jhakaas, expanding its aggregated OTT offering to 36 apps. The move broadens the platform’s Hindi and Marathi content depth, aligning with its strategy to deliver diverse, language-rich entertainment on a single destination.

Ultra Play, from Ultra Media & Entertainment, brings more than 5,000 hours of Hindi movies and series, featuring over 1,800 titles across genres. The catalogue spans vintage films dating back to the 1940s, contemporary hits, web series, and a selection of dubbed South Indian and Hollywood films.

Ultra Jhakaas adds over 4,000 hours of Marathi programming, including films, plays, originals, kids’ content, music and TV shows. With more than 1,500 titles and weekl

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