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How Long Freshly Brewed Coffee Lasts And The Best Way To Store It By Dennis Lee Dec. 10, 2025 8:00 am EST

There's nothing quite like a freshly brewed cup of coffee. But as soon as you pour that first cup, there's a timer ticking as its peak flavor starts to dissipate. We spoke to expert Rod Johnson, co-founder of BLK & Bold , about how to keep that roasty taste in your hot pot of coffee for as long as possible. As Johnson explains, "Freshly brewed coffee tastes best within the first 30 minutes. After that, it starts to lose its natural flavor as air interacts with it. To keep it tasting great, pour it into a thermal carafe or an airtight thermos instead of leaving it open in a cup."

So if you're looking for maximal flavor, enjoy your freshly brewed coffee while it

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