Modern politics is made on social media. As Keir Starmer finally launches on Tiktok, columnist Aimee Walsh asks: does the Prime Minister have enough "meme energy" to truly compete for the youth vote?

Modern political movements are made (or fade) on social media platforms, on apps like Instagram to Tiktok .

The recent New York Mayoral election was a prime example of this. I am an Irish woman based in London, and yet my Instagram stories were filled with the now Mayor of New York City Zohran Mamdani’ s election campaign.

Hope and hate are contagious, and there’s a way to market it - social media. Nigel Farage is a master of packaging the latter into quick soundbites that are easy for his followers to share.

The charity Demos released a report Inside the mind of a 16-year-old in N

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