New Delhi: In a first-of-its-kind cultural moment for the franchise, Avatar: Fire and Ash unveiled its special Devanagari movie logo on the banks of the Ganga in Benaras, marking a significant milestone ahead of the film’s India release.

The evening began with a performance choreographed by Ceaser, themed around fire and ash, elements central to the upcoming film. The act was followed by the reveal of the new logo, the first time the Avatar franchise has created a Devanagari identity for the Indian audience. The music for the ceremony was composed by the Justin-Uday duo, featuring rhythmic elements designed to complement the theme of the event.

According to the organisers, the decision to unveil the logo in Benaras was intended to reflect the city’s long association with light, transform

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