Meta has launched a host of changes to Facebook as it attempts to reboot its flagship app.

While the Facebook app remains popular, it has lost much of its place in the public and cultural conversation that it once had and which is still held by other Meta apps such as Instagram . Chief executive Mark Zuckerberg has said explicitly that he is aiming to make the app “culturally influential” in the way that it once was.

Now, Facebook has launched a host of changes that appear to be inspired by Instagram and seem focused on bringing people back to that app.

They include a new look for the feed that will make posts easier to look and at and find. They also include options more directly borrowed from Instagram, such as making it easy to tap a photo and see it full screen, or double tap

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