A Dallas County court has ordered Robert "Bob" Lovell, the owner and president of Home Marketing Services — famous for his "bless your heart" ads — to pay $5.7 million in damages to a woman and employee he supervised.

It is the third-largest sexual harassment judgment ever in Texas for a single plaintiff.

The court found Lovell repeatedly sexually assaulted, sexually harassed, and retaliated against the woman, referred to as Jane Doe.

Lawsuit claims CEO used code words, threats to coerce sexual acts from employee

According to allegations in court documents, Lovell pressured Jane Doe for sexual acts as a condition of her employment. This pressure included code words for acts Lovell wanted Jane Doe to perform.

"Defendant would use words when he wanted oral sex from Plaintiff in the HMS

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