Apple is accelerating its retail expansion in India with the opening of a new store in Noida – its fifth in the country – as the tech giant looks to deepen its physical store footprint in a rapidly strengthening market.

Vanessa Trigub, Apple’s Vice President of

Stores and Retail Operations, said the company is witnessing “incredible energy and excitement” around every new opening and will open another store in Mumbai next year.

Apple added stores in Bengaluru and Pune this year to the previously opened ones in Mumbai and Delhi.

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