I ndia’s digital economy is undergoing a generational transformation, with young Indians reshaping how the country spends, saves, and accesses credit. Super Money, a youth-focused UPI and fintech platform backed by the Flipkart Group, has released its first annual consumer behaviour study, superSpends 2025, analysing millions of transactions to reveal how Gen Z is driving this change.

How is Gen Z making payments a daily habit?

The report shows that 72 percent of Super Money users are under 30, making them the primary drivers of India’s digital payment growth. For this demographic, payments are no longer just routine, they are strategic decisions aligned with personal financial goals. Cashback has become a way of life, with each transaction viewed as both a payment and an earning opport

See Full Page