Yesterday, Disney announced an alliance with OpenAI that will allow over 200 of the company’s characters (including some from Pixar, Marvel, and Star Wars ) to be hoovered into the Sora video platform and ChatGPT imagery. We knew Disney was planning on plunging into the realm of generative AI—alongside its current lawsuits against AI companies it doesn’t have deals with—but now it’s official. As Hollywood lets this unsettling latest step into dystopia sink in, both of the industry’s major labor unions have released statements in response.

The deal does not cover actors’ likenesses or voice rights, but SAG-AFTRA, which made a point of addressing AI concerns during its 2023 strike and has continued to be vocal on the issue , still sounds rightfully worried and includes a promi

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