Three years ago, Jeff Gordon, vice chairman of the most successful organization in NASCAR’s history, forecast a frightening future for every team — and every fan — in the sport.

Sitting in a conference room a few blocks from NASCAR’s Charlotte, North Carolina, offices, the four-time champion sat alongside three other team executives. They told select media members in October 2022 that the sport had a “broken” business model.

Gordon said in that meeting that Hendrick Motorsports, which had won Cup championships in 2020 and 2021, would not make a profit in 2022. In fact, Gordon said, it had been “awhile” since the organization had done so.

“Where we’re currently at, it is not sustainable,” he said.

If the sport’s top team might not be able to survive in the future, how could any team? Wh

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