For a character defined by his disdain for tinsel, cheer and communal singing, the Grinch is having a remarkably merry December.

At Walmart, shelves are stacked with lime-green ornaments and fuzzy Grinch décor as the character prances through the retailer’s 2025 holiday commercial. McDonald’s has rolled out a full Grinch Meal—socks included. Online, one viral post summed up a growing sense of cultural déjà vu: "What’s up with the 2000 Grinch movie love all of a sudden?"

It is a fair question. A quarter-century after its release, the live-action How the Grinch Stole Christmas is as beloved as ever. According to Google Trends , interest in the film stayed relatively steady through the 2000s, spiked with the 2018 animated reboot, dipped again—and has climbed reliably each holiday se

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