Kitchener-Waterloo Oktoberfest has officially launched the search for the next Oktoberfest Ambassador.

The program is open to applicants aged 19 to 29 who live within 40 kilometres of Waterloo Region, with the new ambassador to be announced at the end of this year’s festival.

Oktoberfest executive director Tracy Van Kalsbeek said the program focuses on young professionals, providing a “unique blend of opportunities for self-growth, skill development and volunteerism.” The chosen ambassador will represent the festival and help celebrate both Bavarian culture and the local community.

Leading up to the main festival, which runs from Sept. 26 to Oct. 18, candidates will learn about the role and participate in traditional events. These include collecting donations along the parade route for

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